JNJ Blog and the Corporate Membrane...

There have been some posts recently about various companies and the moves to set up shop in India...see previous posts here and here...and even the FDA...see post here...

Quite frankly, some of these moves seem to be born from panic, or more likely the corporate smokescreen executives put out to demonstrate "our new strategic direction" when all they really have is a desperate attempt at cost-cutting, which, in all likelihood, will wind up costing the corporation more...but that won't stop them from flailing away, or collecting the bonus they so richly deserve...

So what does this have to do with corporate blogging?

Recent articles regarding JNJ activity in India can lead you to their blog, JNJBTW...there you might find some recent posts regarding their history in India... not bragging, just giving out interesting tidbits... like the fact that JNJ has had interests in India since 1947...

Other links take you to the backstory of worldwide travel by the Johnsons to develop global strategies for corporate growth...interesting, but does this have anything to do with what JNJ is currently thinking?

It turns out it might, if you read about the latest efforts to develop growth strategies for the next 40 years...

the blog posts, the articles, the backstory...it all adds up to a coherent story about what JNJ is doing and why...available to anyone who wants to spend a few minutes on the web...which you were doing anyway, by the way...

the corporate membrane can be porous...

absent this infromation, you would be forced to draw your own conclusions about whether a company moving overseas was part of a coherent strategy, or just an act of desperation...JNJ does a pretty good job of making their case...I don't think the same can be said for all those other companies in such a rush to get to India...