If this turns out to be true, this is really painful...
A new study by two York University researchers estimates the U.S. pharmaceutical industry spends almost twice as much on promotion as it does on research and development, contrary to the industry’s claim.
link to full article
Tuesday, January 08, 2008
Big Pharma Spends More On Advertising Than Research And Development,
Labels:
big pharma,
drug marketing,
drug sales
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment